Empowering your online business
At RAMPUP Interactive we acknowledge the fact that in order for visitors on your website to become customers (and loyal ones at that), their online behavior needs to be monitored, analyzed and understood. Our specialists are able to extract the most useful information when it comes to those “browsing mannerisms” which have an influence on customer conversion. How many pages are visited, which ones, and how many times? Where do visitors drop off and how long do they stay on a page? What is their navigational pattern? Do certain pages appear to be good lead-ins for others? Which pages are the least viewed and what can be done in order to incorporate the information on those pages more actively and help contribute to the website’s overall marketability?
Once this information is gathered we use a combination of statistically proven website design elements and element testing (which we do based on statistical analysis of site traffic and conversion data) to improve conversion rates. With decision-making geared towards results, we check and update the website on an ongoing basis, view traffic logs, analytics, and continuously adjust your website and its landing pages to motivate a greater percentage of visitors to take action. Increased conversion rates will translate to increased sales.
Putting strategies to the test
Our methods include testing everything (yes, everything) from headlines and pictures, to “Calls to Action”, Testimonials, Copy and Content, Pricing, Graphics, Button Look, Color, Location and Text; and over 100 other elements. Before and after analysis of our work reaffirms our approach and dedication to achieving the highest revenues through increased traffic.
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