Did you know that AdWords is Google’s main source of revenue? Isn’t that clever? This way Google is able to support the terrific business they offer (search engine) and still pay the bills (with AdWords).¬† Pretty good for a service that provides businesses PPC and CPM advertising, along with direct website links through a variety of ads.¬† So lets get started.
2.¬† Create a budget. There is no budget too small to finance an AdWords campaign, so be realistic about where your business is financially, and your AdWords campaign goals.¬† When your revenue grows, you can go back and change your budget.¬† With that in mind, set your budget higher than Google recommends, you’ll show up a bit higher on searches because of it.
3.¬† Select Keywords. AdWords suggests you do this before you create your ad but I defy them!¬† It is crucial to select your keywords before creating an ad because you’ll want to incorporate them into the text of your ad.¬† This way people searching for you find you, and not the other way around.¬† Make sense?¬† Once you’re registered (refer to Step 1) log into AdWords and search words relevant to your business, AdWords will do the rest.¬† Include negative -keywords with positive keywords.¬† (ex. negative: -hat, positive: hat).¬† Also go looking for the less used specific keywords rather than the high traffic ones, they’re cheaper for you and keep traffic coming.
4.¬† Create an ad.¬† “What is the goal of my ad?” is a great place to start.¬† Consider your keywords and incorporate a few into your ad.¬† Without smart keywords in your ad, people may click on your website but they may not be looking for your business.¬† Consider who you’re speaking to and who you’re competing with.¬† If there is any helpful information you can include in your ad (like pricing) do.¬† Finally, use a selected amount of keywords per ad and create many ads.¬† More links = more clicks.
5.¬† Keep going back. Since you’ve made goals with your ads, track your successes.¬† Are they working?¬† Great!¬† No?¬† Let’s change some things around.¬† Stay creative.¬† Stay precise.
If you ever get confused on any of these steps, not to worry.¬† Just go to the AdWords webstie and click on ‘Create your first campaign.’¬† Google will take you there.¬† If you’d like any further help setting this up, give us a call.¬† 212 633 0656.Read More