Technology is a tool that binds us.¬† We’ve got to remember that no matter what we can do technologically, its a tool for people to be close when physically its impossible.¬† When marketing your business online, you’ve got to remember that people would rather not open their emails, would rather not be reading loads of text and would rather be sitting with a person face to face.¬† This is why video campaigns can be useful (and lots of fun).
Who doesn’t like watching a great video campaign?
Here are some tips on creating a fun and effective video campaign.
1.¬† Envision Your Video. Who are you appealing to?¬† What sort of message are you trying to convey?¬† Who will work on the video?¬† Will you make the video in house or hire a video crew?¬† Sit down with your video team, envision your future video, and ask yourself the following questions:
2.¬† Get Detailed. Decide your timeline and budget for your video launch.¬† Setting limits right away will keep the work focused and efficient.¬† Next determine the following requirements with your video crew by the end of your initial meeting: branding, talent, scripting, audio, filming style and editing.¬† Remember that a clear plan means a clear execution.
3.¬† Set Clear Goals. Keep your specificity here.¬† You may not know this, but your goals may be vague.¬† Like, “we want more business” is vague.¬† What kind of business?¬† Who are you speaking to?¬† Specifically, what are your goals and how will you know when you’ve achieved them?¬† Setting specific goals will provide stepping stones to achieving them.
4.¬† Get Everyone on Board. Know who is involved in this campaign.¬† Let the brand you’re working on, investors, stakeholders, everyone involved, know about your video from the beginning .¬† Let them know what its going to be like and what its goals are.¬† By doing this you’ve already got confirmed viewers¬† and a test audience.
5.¬† Keep Testing. Once you’ve published your videos, see if you met your goals.¬† See if people like them.¬† See if you like them.¬† There is always room for revision so stay open and keep improving.
These five steps were inspired by a recent article on Wesbite Magazine written by Craig Wax, CEO of Invodo.¬† Invodo is an Austin based company that makes terrific eCommerce videos.¬† To watch their promotional video, visit their website.
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