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Tumblr Is The New Black

September 11th, 2011 by Diana

Looks like the fashion industry has taken a liking to tumblr.com, or is it the other way around?  Since its inception four years ago, tumblr.com has given more attention to the fashion industry than any other social media platform.  Of course with tumblr’s high res and photo based blog templates, its easy to see why.  This year’s fashion week was particular tumblr-ed.  On Fashion’s Night Out last Friday night, tumblr set up a photo booth for folks to have their photo taken in, which was then posted onto http://openingceremony.tumblr.com/.

Another reason why many industries and bloggers are using tumblr is because its so easy to use.  Tumblr offers a plethora of apps including blogging directly from your cell phone or recording your voice which is then entered as content into your blog.  This makes it the ideal blog for anyone with a busy lifestyle, i.e. anyone in the fashion industry.

Fashion Designer, Stefano Gabban, primarily blogs from taking photos on his phone and uploading them to his tumblr site http://stefanogabbana.tumblr.com/.  Tumblr has also been embraced by designers, photographers and many others working in a visually based medium.  Why?  Its nice to look at!  There isn’t too much content and any photos uploaded onto tumblr are going to look fantastic!  Check this blog out and see for yourself; http://marre.tumblr.com/.  Its also wired with google analytics so when you build a tumblr site its going to be seen.

However, tumblr has been getting into some trouble with the fashion industry by asking a large sum for page posts.  This has mostly been looking bad for tumblr because they have spent their time helping the fashion industry and now it seems they’d been doing this for profit.  Whats more, Ramana Kia, Head of Digital Marketing at Starworks Group, recently advised to avoid any paid partnership between a client and Tumblr.  He goes to recall several instances in which heads at Tumblr failed to recognize his own social marketing firm (one of the largest) as well as being rude within business correspondence.  He calls it a lack of empathy and reminds us:

“The inability to be empathetic is in fact one of the key differentiators between individuals who are considered to suffer from social communication disorders such as Autism and those who are considered to be normal.”

However, for any free use of tumblr this social platform is terrific.  Read more from Ramana Kia on his blog thesocialwarrior.com.

For further reading on this topic check out:

Where Fashion Gazes at Itself, NY Times

Tumblr Power

Tumblr.com




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